American Eagle Outfitters
Marketing Design Intern
- Designed and produced motion animations and GIFs for marketing campaigns, social media, and email content, significantly boosting engagement and strengthening brand recognition.
- Developed marketing design assets for social media, email campaigns, digital ads, and paid media, including motion graphics, animations, and promotional visuals aligned with brand tone and seasonal messaging.
- Created collaborative product designs such as branded bookmarks and apparel hang tags, ensuring alignment with both partner and in-house brand guidelines.
- Developed and updated brand guidelines to establish cohesive visual identity across campaigns and partnerships.
- Designed UI style guides to support digital and e-commerce teams, ensuring consistent interface elements and user-friendly systems.
- Assisted in creative direction for photoshoots by preparing moodboards, supporting on set, and selecting assets for marketing use.
- Conducted competitive brand research and visual audits to inform strategic campaign development.
- Collaborated with social, e-commerce, and digital teams to maintain cohesive brand storytelling across all platforms.
- Participated in weekly brainstorms, pitching trend-informed design ideas and contributing to creative campaign concepts.
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Researched Shopify theme capabilities and UI/UX best practices to optimize digital customer experience.