American Eagle Outfitters
Marketing Design Intern
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Developed marketing design assets for social media, email campaigns, and digital ads, including motion graphics and promotional visuals aligned with brand tone and seasonal messaging.
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Assisted in creative direction for photoshoots by preparing moodboards, supporting on set, and selecting assets for marketing use.
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Conducted competitive brand research and visual audits to inform strategic campaign development.
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Collaborated with social, e-commerce, and digital teams to maintain cohesive brand storytelling across all platforms.
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Participated in weekly brainstorms, pitching trend-informed design ideas and contributing to creative campaign concepts.
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Supported UI/UX and web teams by researching industry best practices and analyzing Shopify theme capabilities for site optimization.
- Designed the official brand guideline including logo system, color palette, and typography.
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Created a UI style guide for digital product consistency and design scalability.
- Designed custom hangtags for a collaboration apparel line, integrating both brand narratives and visual identities.