LINES TO LIFE
2023
Branding
Branding
Lines to Life
Lines to Life is a clothing brand that bridges the world of literature with everyday life, celebrating the timeless beauty of written words. The brand draws inspiration from the simple yet profound experience of discovering a book at a bookstore, an invitation to engage with the depth and artistry of literature. By fusing literary and typographic elements, Lines to Life transforms the elegance of text and its arrangement into wearable art, inviting individuals to carry the beauty of words and their meanings into their daily lives.
Design Philosophy
The brand’s aesthetic is rooted in the organic rhythm and intimacy of handwritten words, evoking the charm of writing in a personal diary. Design elements include typewriter-style fonts and layered text compositions that convey depth, texture, and a sense of personal storytelling. These layers symbolize the interconnectedness of language, thoughts, and experiences, turning clothing into a medium of expression.
Visual Identity
The visual design captures a raw, tactile quality reminiscent of paper archives and vintage magazine collages.
By incorporating materials such as kraft paper textures and organic patterns, the brand achieves an archival aesthetic that resonates with nostalgia. This nostalgic tone is seamlessly balanced with modern design elements, aligning the brand with contemporary fashion while retaining its literary roots.
Website Design
The website embodies the brand’s ethos, merging digital and tactile aesthetics into an immersive user experience. Designed to feel like flipping through the pages of a cherished diary, the interface features textures that mimic craft paper and vintage cut-out designs. This intentional, understated approach invites visitors to explore the brand as both a sensory and artistic journey where literature transcends the page
to become a shared, wearable narrative.
Lines to Life is a clothing brand that bridges the world of literature with everyday life, celebrating the timeless beauty of written words. The brand draws inspiration from the simple yet profound experience of discovering a book at a bookstore, an invitation to engage with the depth and artistry of literature. By fusing literary and typographic elements, Lines to Life transforms the elegance of text and its arrangement into wearable art, inviting individuals to carry the beauty of words and their meanings into their daily lives.
Design Philosophy
The brand’s aesthetic is rooted in the organic rhythm and intimacy of handwritten words, evoking the charm of writing in a personal diary. Design elements include typewriter-style fonts and layered text compositions that convey depth, texture, and a sense of personal storytelling. These layers symbolize the interconnectedness of language, thoughts, and experiences, turning clothing into a medium of expression.
Visual Identity
The visual design captures a raw, tactile quality reminiscent of paper archives and vintage magazine collages.
By incorporating materials such as kraft paper textures and organic patterns, the brand achieves an archival aesthetic that resonates with nostalgia. This nostalgic tone is seamlessly balanced with modern design elements, aligning the brand with contemporary fashion while retaining its literary roots.
Website Design
The website embodies the brand’s ethos, merging digital and tactile aesthetics into an immersive user experience. Designed to feel like flipping through the pages of a cherished diary, the interface features textures that mimic craft paper and vintage cut-out designs. This intentional, understated approach invites visitors to explore the brand as both a sensory and artistic journey where literature transcends the page
to become a shared, wearable narrative.