Soom

SOOM is an independent café branding project centered on rest, presence, and intentional time. Designed as a no-takeout café, the brand invites visitors to slow down and experience coffee as a quiet ritual rather than a transaction. Inspired by Korean café culture and craftsmanship, the visual identity translates the idea of breath (*숨*) into soft, spacious typography and rhythmic graphic elements.

Our logo, symbols, and patterns are all inspired by 
the natural flow of air, visualizing the act of inhaling and exhaling.