SOOM
Branding
At Soom, coffee is not just a drink.
It is a moment of stillness
In Korean, there is a phrase “숨도 쉴 시간이 없다” which means “no time to even breathe.” Soom (숨) means breath, and we are here to remind you to pause, take that breath, and reconnect with yourself. At Soom Café, we don’t offer takeout.
Instead, we invite you to stay a little longer, slow down, and truly experience your coffee, one intentional sip at a time. Inspired by Korea’s love for café culture, stationery, and craftsmanship, we provide reflection cards that invite you to journal, answer prompts,
or simply check in with your thoughts.Everything in our space, from the cups to the plates, is made in collaboration with Korean artisans. Each item carries a story, which we share with you through delicate artisan cards. This isn’t just a café. It is a ritual.
To bring the Soom experience home, we offer Soom Kits: carefully curated tools, coffee, a timer, and a guide to help you slow down in your own space. Even our menu is designed
like a ticket, a keepsake of your time here. And yes, the reflection cards you write are yours to keep, a small reminder that this moment mattered. Soom’s visual identity flows like breath, soft, spacious, and alive captured through symbols, lines, and patterns inspired by the inhale and exhale.
Our logo, symbols, and patterns are all inspired
by the natural flow of air, visualizing the act of inhaling and exhaling.
by the natural flow of air, visualizing the act of inhaling and exhaling.
Soom is not just a place. It’s a way of living, embracing
slowness, mindfulness, and intentionality in every moment.